Impact On Fashion Industry Marketing Essay

Impact On Fashion Industry Marketing Essay The increasing variety of choices, cheaper prices, increasing use of social media and increasing level of comfort across all age groups are changing the retail landscape with more and more users going online to purchase products. In line with this trend, Australian online shopping expenditure is predicted to be worth $26.9 billion by 2016, a growth of 14.1% (PwC). Research conducted by PwC indicates that the retail categories that will show the strongest online growth is clothing, foot wear, jewellery and fashion accessories; in short the fashion industry. With 62% of Australians owning a smart phone and 22% owning a tablet pc (PwC), use of advanced mobile devices are growing at a rapid pace. Further, research shows that 73% of smart phone users and 90% of iPhone users use their phones to access the internet (Essential research). This accessibility has given rise to mobile shopping, as research by PwC shows that of all devices used to purchase goods online in Australia, 34% was through mobile phones and 17% was through tablet pcs. Further, the same research indicated that 57% of Australian online shoppers have increased their online spending through mobile shopping in the last 12 months. Retailers are taking note of these trends; online retailers are mushrooming, while the brick and mortar businesses are building more interactive and mobile-optimized web sites, enhancing them with mobile apps, including aspects of social media such as mood boards and fashion diaries, they are trying to cater to the tech savvy customer. This phenomenon along with emerging technologies such as wave and pay has the ability to completely transform the fashion retail industry. This new trend in consumer buying behaviour poses opportunities as well as challenges to marketers to engage in innovative ways with the consumers. This will involve understating consumer needs, and understanding the importance of the rise of advanced mobile devices and its impact on the fashion industry consumers. Description Source Source Justification Impact (Key takeout) David Jones Media release on new strategic direction David Jones Ltd. David Jones is an up-market Australian department store chain founded in 1838. It currently has 37 stores located in most Australian states and territories. Identifying the evolving practises and innovations of companies in response to changing consumer behaviour. The future of retailing an insight into the Australian online shopping market PwC Australia PwC is a global professional services firm. It is the worlds largest professional services firm and the largest of the Big Four accountancy firms measured by 2011 revenues. The factors stimulating growth of Australian online retail, how consumers and technologies are evolving and key considerations for the future. Market Profile Guide for Apparel (Fashion) In Australia New Zealand Trade and Enterprise (NZTE) NZTE is New Zealands economic development and trade promotion agency. It provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. Key information and statistics on the Australian apparel industry. Research on online retailing in Australia AustraliaInstitue The Australia Institute is an independent public policy think tank based in Canberra. Since its launch in 1994, the Institute has carried out highly influential research on a broad range of economic, social and environmental issues. Key information and statistics on the Australian online retailing. Australian e-commerce Forrester Research and PayPal Forrester Consulting provides independent and objective research-based consulting to help leaders succeed in their organizations. PayPal is a secure payments system that lets people buy online without sharing their personal financial Information. PayPal has operated in Australia for 5 years. The challenges and opportunities facing Australian businesses in the online retail boom. Retail statistics and performance Textile and Clothing sector of Australia Australian Bureau of Statistics (website) A government source which provides accurate and up to date information. A comparison of online and brick and mortar apparel retailing performance The impact of search technologies MckinseyCompany MckinseyCompany is a leading research company with experience in research across many sectors. The primary sources of value from search for online retailers Critically assess one macro environmental change (socio- technological) The popularity of new mobile devices How will it effect consumer behavior mobile shopping, group shopping, customers looking for more interactive and social shopping experience How to respond to it à ¢Ã¢â€š ¬Ã‚ ¦ Strategic marketing perspective Effects on marketing in the industry Visionary Creative thinking A smart phone is a mobile phone built on a mobile computing software including more advanced computing ability and connectivity than a normal feature phone. Smart phones generally include high resolution touch screens, web browsers and high speed data access via wi-fi and mobile broadband. A tablet pc is a mobile computer, usually having a touch screen. Sales of smart phone devices are huge with 467 million units sold worldwide in 2011. With such popularity of smart phones, the smart phone industry is set to grow at a massive 19% from 2012-2016 (Market research.com).

Custom Essays: Hamlet as an Accessory to Ophelias Suicide

Hamlet as an Accessory to Ophelia's Suicide  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚   William Shakespeare's character of Ophelia in Hamlet, suffers greatly, from the time she learns of her father Polonius' death, until her own mysterious death.   In Hamlet, Gertrude, Horatio and Claudius refer to her state, and conclude that she is crazy1[1].   Though there is some truth to their claim, Shakespeare created Ophelia as an overly- dramatic character, who is somewhat exaggerating her emotions to give an impression of madness.   Although their impression of Ophelia can be supported, evidence is not shown as much in her words, as it is shown in her actions.   Ophelia's songs seem like riddles and nonsense2[2], yet they are similar to the patterns of speech by Hamlet, revealing truths and true emotions, and at times sarcasm.  Ã‚   However, Ophelia's whimsical, and child-like behavior is quite different than the prim, reserved Ophelia at the beginning of the play.   Still, this behavior is not consistent with the   sad words in her grief-lad en songs, nor is it consistent with a woman in grief rather Ophelia's physical behavior is the strongest evidence that Ophelia may exhibit signs of madness.   Hamlet's act to convince his insanity to all that knew him influenced Ophelia to perform following Hamlet's lead with   his feigned madness, eventually leading to the girl's suicide, thus implicating Hamlet in her death.    In act four, scene five; Gertrude and Horatio discuss Ophelia's worsening condition directly prior to her entrance.   They attribute the young girls' decline to her concern for her recently dead father.   Ophelia displays signs of being overly sensitive and volatile, which concerns Horatio: "Spurns enviously at straws, speaks things in doubt / That carry but... ...    Notes: 1[1] Hamlet, (4.5.3,5-10). 2[2] Hamlet, (4.5.7) 3[3] Hamlet, (4.5.6-7).   4[4] Neely, Carol Thomas, "Document in Madness", University of Illinois, Shakespeare Criticism Yearbook 1991, Volume 19, pp 333-334. 5[5] Hamlet, (4.5.21).   6[6] Hamlet, (4.5.29-32) 7[7]Hamlet, (2.2.186) 8[8] Turner, John, "Hamlet: The Court in Transition".   University College of Swansea, Shakespearean Criticism, Volume 16, Yearbook 1990, p. 253. 9[9] Neely, p. 333. 10[10] Hamlet, (4.5.47-54) 11[11] Neely, p. 333. 12[12] Hamlet, (4.5.55). 13[13] Neely, p. 333. 14[14] Hamlet, (4.5.159). 15[15] Hamlet, (4.5.176-186) 16[16] Persoon, James. "Shakespeare's Hamlet: the meaning of Ophelia's distribution of herbs and flowers." Explicator, v. 55, Wntr 1997, pp 70-71. 17[17] Persoon, p 71. 18[18]Hamlet, (2.2109)   

Analysis of the Allegory of the Cave Essay

Plato’s â€Å"Allegory of the Cave† presents a visualization of people who are slaves that have been chained in front of a fire their whole lives. These people observe the shadows of different things shown on the cave wall that is in front of them. The shadows are the only â€Å"reality† the slaves know. This is because they have never seen anything else to compare them to. Plato argues that there is a critical flaw in how people mistake their limited perceptions as reality, as truth, and as what they believe to be what is good. The allegory reveals how the flaw affects our education, our spirituality, and our politics. The flaw that Plato speaks about is how people trust what they see and think it is real. In The Allegory of the Cave, the slaves in the caves know that the shadows, shown on the wall by the fire behind them, are real. If they were to talk to the shadows echoes would make the shadows appear to talk back. To the slaves, as Plato puts it, â€Å"the truth would be literally nothing but the shadows of the images†¦. † The allegory also talks about how a slave is later brought out of the cave, in what Plato refers to as â€Å"the ascent of the soul into the intellectual world. † Once out of the cave, the slaves discover that what they thought was real is not. They learn to understand all of these new images as what is real and what is true. Since the slaves have been in the dark for all their lives, both literally and metaphorically, the light blinds them. Representing knowledge, the light is too brilliant for them to see and comprehend. The slaves must be re-educated. They have to learn that the reflections are truer than shadows and the objects truer than reflections. They must deal with a new reality that does not exist within the cave. Plato says that these people who are brought out of the cave must go back into the cave to educate the other slaves. But the only people who should be allowed back into the cave are the ones who are willing to go back. The people must teach the other slaves about the reality outside of the cave, and what is outside of the slaves’ reality. These are representing the philosophers in the allegory. The capacity to learn exists in the soul. Humans need to use their whole soul to learn, not just use their eyes. The allegory states that, â€Å"†¦the power and capacity of learning exists in the soul already; and that just as the eye was unable to turn from the darkness to light without the whole body, so too the instrument of knowledge can only y the movement of the whole soul be turned from the world of becoming into that of being†¦. † According to Plato, human beings’ misperception about â€Å"reality† also affects the spiritual growth of that person. When the slave makes the ascent out of the cave that they have been in their entire life and sees the sun, they will be reminded of God. Plato wrote about how the slaves may even mistake the sun for God because the slaves would have no real perception of what the sun or what God looks like. Having moved from darkness into light, the slaves come to the conclusion that this bright light must be God. Plato argues that one’s soul holds knowledge of what is true. When one learns, one simply remembers. People originate from Heaven where they knew the truth. In the Bible it even talks about how on the outside people are wasting away every day but on the inside they are being renewed every day. One is renewed day by day by remembering things that their soul knows, but that they have forgotten. Also, Plato discredits a government run by the people in the cave who are uneducated and yet still fight for power. He also argues that the people who have made the ascent from the cave must govern, for they know what is real and what is not real because they understand that the shadows are only dreams, or something that is unreal. Plato says it is difficult to go back down into the darkness after somebody has seen the light, but they must. They must educate the slaves about the world above, so the slaves understand that power is not the greater good. Even though it will be about ten times harder to readjust to the darkness after descending into the cave again they will see about ten times better, because now they know the shadows are not real. They will govern with knowledge of good and truth. I believe that the Allegory of the Cave simply states that we must question reality and we must not trust just what our eyes tell us. We must know more than just what the eyes see. The slave in the allegory that makes the ascent and eventually rejects the truth of the shadows comes to know a truer truth. But then they believe what their eyes show them that is on this world. They have forgotten that they must question reality, because how are they to know that this reality is realer than that of the caves’? Somebody may wonder what if we are the shadows in the cave. And who knows. It corresponds to having an imaginary friend when a person is younger. The imaginary friend is very real to whoever the befriended person is, but as the person gets older or makes the ascent to the world of knowledge, they will mostly likely reject their childhood imaginary friends. Everybody is faced with a different reality where they start to believe that what their eyes show them is the only truth. They forget to question things and don’t realize that maybe there is yet another ascent, out of this bigger â€Å"cave† of the light. It may be something that nobody will know about until they reach the point of ascent. Human beings’ knowledge of goodness, reality, and truth will forever be limited by their fear of new ideas and new perspectives. As long as people are afraid of questioning what they cannot see, they will be stuck, chained up as slaves who are trapped in the darkness of the unknown in their very own cave.

Fats Navarro essays

Fats Navarro essays The story begins in Key West, Florida where Theodore "Fats" Navarro was born of mixed Cuban-Black-Chinese parentage on September 24, 1923. His musical training began early with piano lessons at age six, but he did not start taking music seriously until he took up the trumpet at age thirteen. He became good during his high school years. He also played tenor saxophone and played briefly with Walter Johnson's band in Miami. Apparently Fats did not care much for Key West. He was once quoted as saying "I didn't like Key West at all. I'll never go back." So, after graduating high school, he joined Sol Allbrights's band in Orlando, so Fats traveled with him to Cincinnati, and took further trumpet lessons from an Ohio teacher. He then went on the road with Snookum Russell's Indianapolis orchestra. Russell's group, a band well known in the area in the 1940s, proved to be very good for Fats. It was a place where he developed, experimented, and made mistakes that no one would remember before he ading on to the national stage. Fats stayed with Russell for about two years (1941-42) and became their trumpet soloist. Fats worked next with Andy Kirk and his Kansas City "Clouds of Joy." Here he made a friendship with trumpeter Howard McGhee. Fats role in the Andy Kirk band explains this story retold by Billy Eckstine describing how Fats moved over to his band. Dizzy Gillespie left my band in Washington, D.C. He told me to go over to hear Andy Kirk, because there was a fellow with Kirk named Fats Navarro. 'Take a listen to him,' said Dizzy, 'he's wonderful!' So I went out to the club, and the only thing Fats had to blow was behind a chorus number. But he was wailing behind this number, and I said to myself, 'This is good enough this'll fit.' So I got Fats to come by and talk it over, and about two weeks after that he took Dizzy's chair, and take it from me, he came right in ... Great as Diz is ... Fats played his book and you wou ...

The Druze Religion Essays - Druze, Gnosticism, Mysticism

The Druze Religion Essays - Druze, Gnosticism, Mysticism The Druze Religion The Druze Religion In the Middle East are many religions. The most found religions are Muslim, Christianity, and Judaism. One religion you will most likely not hear about is the religion of the Druze. It is a very secretive and small religion. Not many documents and information on this practice are released to people outside the religion. The Druze are known for their belligerence and independence. The Druze religion is a small, old, unique, and mysterious practice. The history of the Druze is old and unlike any other religion. The religion was established around 1017 in Egypt and North Africa, when the sixth Fatimid caliph, al-hakim bi-Amrih Allah, declared himself the incarnation of God (Druze Microsoft p.1). However, even before 1017, ideas and increase of the new religion had begun. Hamzah ibn Ali converted Muhammad ad-Darazi, a Shii missionary from which the religion got its name. (Adams p.1) Muhammed al-Darazi preached the new religion to the people of Lebanon and was reportedly killed for letting people practice wine drinking and sexual excesses. After al-Darazis death, Hamzah made new fundamentals of the new sect with the help of many others on many sacred works. In 1021, al-Hakim Hamzah was supposedly murdered, but his followers believed that he had gone into hiding and would return again for his first appearance in a thousand years (M.Z.H. p.1061). After the religion had been established, it moved into Syria and Lebanon. In 1860, a war broke out between the Druzes and the Christians. The British supported the Druze and the French supported the Christians. Over 15,000 Christians died. In 1861, a Christian governor general set up an autonomous system of government in Lebanon where the people lived in prosperity and relative tranquility until 1918 (H.Z.H p.1061). After World War I, the Atrash family gained possibilities of seizing control of an area that was controlled by Jabar ad-Duruz. The French were supporting the Druze but could eventually not control the situation. Revolt broke out in Syria and part of Lebanon, but the revolt failed due to lack of support from the Lebanese Druzes. Today, the Druze mainly live in Syria in Jabal ad-Duruz, but have many scattered villages in Lebanon, Jordan, and Israel (H.Z.H. p.1060). The people of the Druze are as particular as their religion. The Druze have many names. They have the names Druze and Druse but they call themselves Mowahhidoon or what they call tawhid, which both mean monotheists.(Druse p.1) They believe in the divinity of al-Hakim be Amr Allah. The Muslim people do not consider the Druze Muslims but the Druze regard themselves as carriers of the core of the Muslim religion (Kjeilen p.1). The Druze people believe in one God and claim that the qualities of God can not be understood or defined by humans. (Miller) In the Druze religion, a calf is considered to be the central symbol that represents the negative forces in the world (Kjeilen p.1). Another symbol is the Druze star. It represents the 5 wise ministers each with his own quality. Green, al-akl, is for the the mind necessary for understanding the truth, red, ah-nahts, is for the soul, yellow, al-kalima, is for the word, blue, as-sahik, is for the mental power of the will, and white is for the realization of the blue. (Kjeilen p.2) The Druze flag has the same colors and the same meanings. They are lined up horizontally starting with blue, white, red, yellow, and then green. The moral system of the religion is based upon 7 principles: Love of Truth Take Care of One Another Renounce All Other Religions Avoid the Demon and All Wrongdoers Accept Divine Unity in Humanity Accept all of al-Hakims acts Act in Total accordance to al-Hakims will (Druze p.1) The Druze people are divided up into two groups, the uqqal and the juhhal. The uqqal are the sages who initiated the secret teachings of the hikmah, the Druze religious laws. The juhhal are the ignorant ones who do not know the hikmah. The uqqal are divided into several grades. Those who achieve the highest degree of perfection in meditation and long hours of meditation, study, seclusion, and ascetic practices are called ajawid, the generous. The uqqal can not reveal the teachings of the hikmah

Guns and Crimes Essay Example | Topics and Well Written Essays - 1000 words

Guns and Crimes - Essay Example This paper highlights that the provided gun control argumentative essay develops the idea of significance of gun control in modern society. Not all gun violence emanates from criminals. In 1988 there were more than 17,000 cases of gun suicide in the country. Suicide is a violent act, but it is certainly not a class of criminal activity to may people. There were more than eight hundred accidental, but fatal shootings in the same year, another type of gun violence that does occur to majority people as an instance of gun crime. In essence, gun violence is a somewhat broader term than gun crime as it encompasses both gun homicides and accidental shootings and gun suicides. It is important noting that most people think of gun homicides to gun crime, and that they do not consider accidental shooting and gun suicides as a form of crime. Enthusiasts debate sometimes tend to blur the difference between noncriminal and criminal gun violence to advance their personal agendas, often using statis tics on gun violence to emphasize the negative effects of gun crimes.Rather than using statistics on gun crime, antigun activists in most cases use statistics on gun violence to convince people on the necessity of gun control legislations. literature indicates that 30,708 Americans citizens died from gunfire in 1988 alone. The stated figure is accurate, but it combines both statistics on gun suicide, gun homicide, and accidental shootings. From this paper it is clear that   gun violence is a somewhat broader term than gun crime as it encompasses both gun homicides and accidental shootings and gun suicides. It is important noting that most people think of gun homicides to gun crime, and that they do not consider accidental shooting and gun suicides as a form of crime. Enthusiasts on both sides of the gun control debate sometimes tend to blur the difference between noncriminal and criminal gun violence to advance their personal agendas, often using statistics on gun violence to emphasize the negative effects of gun crimes. Rather than using statistics on gun crime, antigun activists in most cases use statistics on gun violence to convince people on the necessity of gun control legislations. According to Brady Campaign against gun violence, their literature indicates that 30,708 Americans citizens died from gunfire in 1988 alone. The stated figure is accurate, but it combines both statistics on gun suicide, gun homicid e, and accidental shootings. Consequently, it may potentially mislead people about the effects of gun crimes, as more than half of figure labeled as ‘dead from gunfire’ were either victims of accidental shooting or committed suicide. On the other hand, opponents of gun control may employ ominous data on gun violence to persuade people that guns are important for self-defense against gun-toting criminals. In this regard therefore, people convinced by this perception would most likely oppose any suggestion to enact gun control laws. For instance, pro-gun advocates argue that women should carry guns for self-defense.  

Critical Thinking English- A New Earth Chapters One to Ten Essay

Critical Thinking English- A New Earth Chapters One to Ten - Essay Example These emotions are therefore borne out of our reaction to things, and thus, these emotions can be evil. Nevertheless, from Tolle’s book and from this class, one learns that nonreaction is the more spiritual way and that it can be learned only through the view that change is inevitable. From Chapter 3, I particularly like: â€Å"Nonreaction is not weakness but strength. Another word for nonreaction is forgiveness. To forgive is to overlook, or rather to look through†¦the ego to the sanity that is in every human being as his or her essence† (Tolle 41). Oftentimes, when I react to my boyfriend’s comments or to how he behaves, I would normally react with tantrums. However, after that, I somehow realize that I have acted in a stupid way or that something was not right and that no matter how valid the emotion was, it did not seem to be helping the relationship. Afterwards, I would also feel selfish and thus apologize to my boyfriend for my reaction no matter how m uch I did not want to apologize. Before I became a part of this class and before I read Tolle, I thought long and hard about how to appropriately react to the many different hurts that I expect I would get from my boyfriend or from the relationship itself. Little did I know that the flaw was not in the method of reacting to the hurt or to the situation but it is in the whole concept of reaction itself. I believe people, especially I, would normally react to situations because they do not understand the spiritual principle about nonreaction. True strength, according to Tolle, is not reaction but nonreaction. Moreover, nonreaction happens in us when we see only the ego of another person and not his essence. When we begin to see the essence, we forgive almost automatically and we lose the natural tendency to react. In my case, I particularly like the quote from Tolle not because I follow it but because this is something I still have to go through. Ever since we were young, we were alwa ys told to react, and everything that we have learned is based on the idea of human emotion – that certain things can trigger specific emotions in a human being. Somehow, this concept indirectly also teaches us that we are at the mercy of our emotions, and that we cannot do anything except react. Our society has also taught us to react to political matters as well as anything else that happens in the world of fashion, in the news, and even in science and technology, where our emotions do not actually matter or where our emotions would somehow make us feel justified, recognized and vindicated. Our religions have also taught us the same feeling of being vindicated when we have proven others wrong and ourselves morally right and upright. This is true in my case. I feel the vindication whenever I shout at my boyfriend after he does something I did not particularly like. It is the time that I feel I am right, and I feel I am superior and lofty, and most of all – right. Neve rtheless, as long as we rely on our emotions to vindicate us, we will forever react to things around us and we will forever be subject to sorrow and suffering. The key therefore is change. If we are to experience strength from nonreaction, then we have to free ourselves from our emotions, and therefore we have to change. From Chapter 8, the line that appeals to me is: â€Å"Once you see and accept the transience of all things and the inevitability of change, you can enjoy the